COOKIE & TRACKING TECHNOLOGY POLICY

OFFICIAL DISCLOSURE FOR SELFIYA FOUNDER: PINKY SHELSHIYA JURISDICTION: VELLORE, TAMIL NADU

1. INTRODUCTION

This Cookie Policy explains how SELFIYA (“we,” “us,” or “our”) uses cookies and similar tracking technologies (such as web beacons, pixels, and SDKs) when you visit selfiya.com or use the SELFIYA Android APK.

In alignment with the Digital Personal Data Protection (DPDP) Act of India, we believe in providing clear, "SARAL" (Simple, Accessible, Rational, and Actionable) information about how your digital footprint is handled.

2. WHAT ARE COOKIES?

Cookies are small text files stored on your browser or device that allow a website to "remember" your actions or preferences over time. They act as a digital identity card, helping us provide a seamless experience as you move from our curation gallery to our WhatsApp consultation channel.

3. CATEGORIES OF COOKIES WE USE

3.1. Strictly Necessary Cookies (Essential)

These are required for the technical operation of the site. Without these, the site cannot function.

• Purpose: Security, network management, and accessibility.

• Consent: These do not require prior consent as they are essential for service delivery.

3.2. Performance & Analytics Cookies

We use these to understand how visitors interact with selfiya.com.

• Purpose: To track which fashion curations are most popular and to identify any technical errors.

• Tools: We may use tools like Google Analytics. The data collected is typically aggregated and anonymous.

3.3. Functional Cookies

These allow the site to remember choices you make (such as your preferred language or region).

• Purpose: To provide a personalized experience during your styling journey.

3.4. Marketing & Social Media Cookies (Targeting)

Since SELFIYA focuses on "Personal Styling," these cookies help us show you relevant content.

• Purpose: These track your activity across websites to deliver targeted advertisements on platforms like Instagram or Facebook.

• WhatsApp Linking: These help us understand which ad led you to our WhatsApp "Conversational Commerce" channel.

4. TRACKING WITHIN THE ANDROID APK

The SELFIYA Android app may use Software Development Kits (SDKs). These function similarly to cookies by:

• Identifying your device for secure UPI transaction links.

• Sending you push notifications for new curation drops.

• Analyzing app crashes to improve your user experience.

5. YOUR "DPDP" RIGHTS: CONSENT & CONTROL

Under Indian law, you have the right to choose which non-essential cookies you accept.

• Cookie Banner: Upon your first visit, you will see a banner allowing you to "Accept All" or "Customize Settings."

• Browser Controls: You can set your browser to block or alert you about these cookies, but some parts of our styling platform may not function properly.

• Withdrawal of Consent: You may clear your cookies at any time via your browser settings to "reset" your privacy preferences with us.

6. DATA RETENTION

• Session Cookies: These expire as soon as you close your browser.

• Persistent Cookies: These remain on your device for a set period (usually 30 to 365 days) unless manually deleted. We use these to remember your "Style Profile" for return visits.

7. THIRD-PARTY COOKIES

When you click on an Affiliate Link to purchase apparel from another brand, that third-party website will deploy its own cookies. SELFIYA does not control these cookies and bears no liability for the data practices of external merchants.

8. UPDATES TO THIS POLICY

We may update this policy to reflect changes in technology or Indian privacy regulations. The "Last Updated" date at the top of the page will indicate the most recent version.

9. CONTACT INFORMATION

For any questions regarding our use of cookies, please contact: SELFIYA Administration Attn: Pinky Shelshiya Vellore, Tamil Nadu Email: [Insert Business Email]